The traditional marketing playbook is broken. Pushing your message out to the masses — via cold-calling, print advertising, T.V. & radio advertising, junk mail, and non-solicited email — is becoming less effective and more expensive.
PPC marketing, on the other hand, is all about attracting potential customers (with high-quality, targeted adverts) and nurturing those potential customers until they’re ready to buy.
The swipe file contains: