The New Year is fast approaching and as you plan for the holiday season, the next big thing you can do for your marketing is to plan the goals and strategies that will most benefit your business going forward. “You’ve heard this before right?” The thing is, changes throughout the current year have been huge and driven by advances in devices like the iPhone, iPad, Android, Social Media and through big changes with the biggest search engine Google.
Tuesday 16th October 2012, saw the announcement and release of the new Google Disavow Tool, See the blog post on Webmaster Central and Video by Matt Cutts, found in your Google Webmaster Tools account. The main idea of the tool is to allow webmasters to disallow any backlinks that point to their website to be discounted by Google when it comes to rankings on Google Search Engine Results Pages (SERP’s).
I've been busy the past few weeks putting together a great FEEBIE eBook to kick start your Social Media marketing. The eBook is titled
and you can get it FREE now. Simply fill in your email and name, and you will get the free download link direct to your inbox, how easy is that? - Very...
Outsourcing a company to run your marketing campaign can give small businesses the edge. Forget about forking out on insurance and holiday pay- outsourcing bypasses these expensive add-ons and instead of spending time training and managing staff you can put this energy into managing your new customers.
Are you paying attention there at the back of the class because you’ve actually reached the good stuff! By regularly checking up on where a visitor came from, how long they stayed, which pages had the greatest reach - you will be able to see your hard work pay off and learn how best to improve your conversion rate.
I’ve tried to keep the topic of paid advertising late in the game of the series as no one likes forking out really but alas…. the internet is getting very crowded and because you’ll have competing websites elbowing you from every corner spending a penny to earn a pound will have to be at the forefront of your strategy.